Making Privacy Human

Privacy is one of the most regulated, least loved categories in tech. Buyers saw it as paperwork. Developers saw it as the team that slowed them down. A software logo was never going to change that. People trust people. So we borrowed faces the community already followed. We partnered with the voices behind the top privacy podcasts, like The Data Diva and The Privacy Advisor, and launched our own show, The Privacy Beat, with the leaders shaping the field. Then we took those conversations offline: private roundtables at the best restaurants in cities across the US, Ladies in Privacy nights, golf for security leaders, and hackathons that turned privacy and engineering from rivals into friends. Every invite, flyer and piece of merch was A/B tested and tracked to pipeline. The result: 74% of target accounts engaged, $3.12M in pipeline, and customer stories that helped close Lyft, Roku, Depop and Elastic.