Guest List Granted

Nightlife runs on talent, but the business behind it runs on Google Sheets and notes apps. Lineup set out to professionalize the back of house for clubs, promoters and talent. Its old brand of flat, 2D geometric illustrations looked stuck in the early 2000s. The spotlight usually shines on the artist, never on the people who make the night happen. So we turned it around. The spotlight became a scalable brand system, and the content put promoters, back-of-house crews and the people who keep our favorite clubs and festivals running center stage. To be seen as a real business partner, we built professional mixers and networking events where the industry already gathers: an AI launch at ADE, a promoter spa day at Miami Music Week, and a club owner session at IMS Ibiza. The result: 22 events, 2K+ attendees, 500+ client conversations, and organic search up 14.3%.