One Big Zoo

Party Animals is a streetwear label born in global underground rave culture. For fans, music isn’t a playlist. It’s an identity. The brand gives them something to wear it in. We built it where three rising movements meet: artist and music collaborations, upcycled fashion and the childish grotesque art scene. Every drop is limited, hand-finished and made to be worn on the dance floor and after it. No ad budget, so the culture became the media plan. I shot and edited 400+ reels, directed campaign shoots across Brooklyn, and designed pop-ups with partners like NYC Rave Girls and Shotgun. The result: 10 sold-out drops, $46K+ in sales, 9,000+ pop-up attendees and 867K organic views in 30 days, with zero paid media.