Same Label, Different Sound

Resolute’s takeover at Amsterdam Dance Event had one problem built in: every artist sounds different. The posters had to look like one series and still give each act its own personality. So I split the system in two. The grid, type hierarchy and event info stay locked, so you can spot a Resolute poster from across the street. Then the illustration, color and texture shift with each artist’s sound. Every element is hand-drawn. Custom illustration and hand lettering push it past templated event design, so each poster feels like the music it’s selling. Wheatpasted across a city wall, the series is unmistakable from a block away and still rewards a closer look.