Step Into My World

Lauren Martin makes art that feels like a world you could walk into. Her old site felt like a gallery wall. The brief was to make the website feel like the work. I started with a brand audit and interviews with superfans, collectors and casual browsers, then set the direction: 90s kid meets cartoon dream. The site plays out like a story. Enter the portal, explore the world, meet the artist, collect the art. Lauren’s musical past set the rhythm. A giant eye blinks open to reveal her logo, letters grow eyes and legs as you scroll, and everything bounces on a four-beat loop. Even the shop is part of the world, with every print living in its own scene, on desktop and mobile.