Project

Vibe Check on Banking

Client

New Bank

Category

[Campaign]

[Brand Identity]

[Web]

Year

2024

New Bank wants to rethink banking from your phone for Gen Z. The problem: most banks look like they were designed by the compliance team. Cold, safe and forgettable. The brand lives in the tension between trust and personality. The monogram pairs a heavy geometric N and E, built for stability, with a flowing lavender script that cuts right through it. Structure people can bank on, with the warmth most banks forget. That pairing runs through the whole app. A bold grotesk anchors every screen, an expressive script initial makes About, Card, Story and Pay each read like a chapter, and playful 3D forms and illustrated card art make even transaction history feel like culture, not a spreadsheet.

Credits

Credits

Plot Twist Studio. Creative direction, brand identity and UI design by Madison Redtfeldt

Every brand has a story. Most lose it somewhere between the boardroom and the billboard. I keep yours intact, so you become part of the culture instead of just another ad. Open to Creative Director and Head of Brand roles.

Brooklyn, NY

09:10 PM

© Copyright 2026

Every brand has a story. Most lose it somewhere between the boardroom and the billboard. I keep yours intact, so you become part of the culture instead of just another ad. Open to Creative Director and Head of Brand roles.

Brooklyn, NY

09:10 PM

© Copyright 2026

Every brand has a story. Most lose it somewhere between the boardroom and the billboard. I keep yours intact, so you become part of the culture instead of just another ad. Open to Creative Director and Head of Brand roles.

Brooklyn, NY

09:10 PM

© Copyright 2026