Project

Coffee + Croissants + Beats

Client

G Camp

Category

[Design System]

[Campaign]

[Brand Identity]

Year

04.2020

G Camp is a nonprofit Burning Man camp with one mission: throw the best morning parties on and off the playa. Endless coffee, fresh croissants and a crew with more culture than collateral. So I didn’t over-design it. I listened, then bottled the energy that was already there: lowkey, warm and unapologetically groovy. The heart of it is PLAYA, a custom display typeface with soft, bubbly letterforms that stay legible at poster scale. From there, the system went everywhere the camp did: event schedules and flyers in a sun-faded orange and blue gradient, plus sweatshirts and totes with a hand-drawn sun. Merch you’d wear long after the dust settles, because the vibe shouldn’t stop at the dance floor.

Credits

Credits

Plot Twist Studio. Creative direction, custom typeface, illustration and merch design by Madison Redtfeldt

Every brand has a story. Most lose it somewhere between the boardroom and the billboard. I keep yours intact, so you become part of the culture instead of just another ad. Open to Creative Director and Head of Brand roles.

Brooklyn, NY

09:27 PM

© Copyright 2026

Every brand has a story. Most lose it somewhere between the boardroom and the billboard. I keep yours intact, so you become part of the culture instead of just another ad. Open to Creative Director and Head of Brand roles.

Brooklyn, NY

09:27 PM

© Copyright 2026

Every brand has a story. Most lose it somewhere between the boardroom and the billboard. I keep yours intact, so you become part of the culture instead of just another ad. Open to Creative Director and Head of Brand roles.

Brooklyn, NY

09:27 PM

© Copyright 2026