Connecting the Dots in Data Discovery

BigID finds the sensitive data companies don’t know they have. As it raced from startup to unicorn, the brand had to win over the Fortune 500 without losing its edge. Every company’s data is scattered across hundreds of systems. BigID connects the dots. So the brand did too. I redesigned the identity around that idea and built a deep plum system that scaled across web, product, video, social and events, then extended it into sister brand SmallID. We turned podcasts and live talks into video and grew social from 4K to 70K followers in a year. Then we brought the industry into the room: BigID Summit, 3 days with 500+ speakers from the Fortune 500, plus invite-only communities VIPP and Secret Security Club. The result: $112M in pipeline, 15,700+ Summit leads, and a brand that grew with BigID through unicorn status.